Drive digital performance across Europe and make your impact as an European Digital Performance Specialist.

Vacancy: European Digital Performance Specialist

Location:  Yakult Head Office Almere
Posted:      June 2026

> Apply now

 

About the role

Are you passionate about driving digital media effectiveness and measurement excellence across multiple European markets? Do you combine strategic thinking with strong analytical capabilities and know how to influence stakeholders across complex international organizations? For Yakult Europe, we are looking for a European Digital Performance Specialist. In this role, you will shape how digital media performance is measured, optimized and governed across Europe. By combining media expertise, creative analytics and stakeholder management, you will help local markets make better decisions and maximize business impact.

Your main responsibilities

1. Pan-European Digital Media & Performance Oversight

  • Drive the European digital media and performance strategy, optimizing the channel mix across Paid Search (SEA), Paid Social (Meta, TikTok, etc.), Programmatic Video/Display, and Retail Media to grow the Yakult Brand.
  • Establish robust KPI frameworks, creative best practices, and media investment guardrails per channel across diverse European markets (e.g., balancing reach on TikTok with intent-driven capture on Google SEA).
  • Track and improve digital campaign results across markets. Audit local ad accounts to find growth opportunities and manage ad frequency to prevent audience fatigue.
  • Lead regional agency relationships, ensuring accountability, driving cross-market learning, and fostering continuous improvement.

2 Analytics, Measurement & Governance

  • Own, evolve, and standardize European digital measurement frameworks and unified reporting structures.
  • Ensure data quality, tracking integrity, and strict compliance with global analytics standards and local privacy regulations (GDPR).
  • Oversee attribution and media effectiveness methodologies to accurately capture the impact of multi-channel campaigns.
  • Translate complex performance data into clear, high-level strategic recommendations for senior stakeholders.

3. Market Enablement & Capability Building

  • Drive operational scale and consistency by developing pan-European standard operating procedures, digital toolkits, and agency frameworks.
  • Build local digital media and measurement capabilities through coaching, training workshops, and knowledge sharing.
  • Empower local teams to define market-specific KPIs, interpret performance data, and optimize outcomes independently within agreed regional standards.
  • Bridge the gap between paid/earned digital activation, core brand objectives, and regional learning agendas.

4. Cross-Functional Collaboration & Projects

  • Act as a key partner to regional and local stakeholders across Marketing, Finance, IT, and Legal.
  • Provide data-driven input into annual planning, budgeting cycles, and long-term strategic marketing initiatives.
  • Champion and contribute to ad-hoc European projects based on your digital expertise and regional growth priorities.

What do you bring?

  • Bachelor/Master’s degree or equivalent in Digital Marketing, Analytics, Business or related field.
  • 5+ years of experience in digital media, performance marketing, analytics and/or measurement.
  • Proven experience in a multi-market, regional or international role.
  • Strong background in agency management and governance.
  • Experience within FMCG and/or complex matrix organizations is preferred.
  • Agency-side experience is considered an advantage.
  • Fluent in English; Dutch is a plus.

Even if you do not meet all the requirements but recognize yourself in the description and feel you can succeed in this role, we invite you to apply and we would like to get in touch with you!

What we offer

We offer you a position that gives you the opportunity to contribute to our mission “working on a healthy society”. From day one you will be part of a multi-cultural, dynamic and close-knit team. We will encourage you to develop and make a difference. Next to that we offer you:

  • A competitive salary that matches your knowledge and experience.
  • A variable bonus scheme (5-12% of the annual salary).
  • 27 days of leave, with the possibility to purchase a maximum of 5 days extra (based on full-time employment).
  • A full time position (32 hours is negotiable) and a one-year contract, with the intention to convert into an open end contract after a year.
  • Based on our mindset of continuous improvement we actively facilitate you to develop yourself by attending (external) courses and training programs
  • And much more, such as free Yakult at work, a laptop, travel expenses, a good pension scheme and group health insurance

About Yakult

Yakult was created in 1935 when scientist Dr. Shirota marketed the first bottle of fermented dairy drink containing probiotics in Japan. Since then, our mission is to contribute to the health and happiness of the world. And with success, Yakult is now available in 40 countries and regions and more than 38 million people around the world enjoy it every day.

Yakult came to Europe in 1994 and specifically to Almere in the Netherlands, because of the high drinking water quality necessary to produce Yakult. Next to that, the Netherlands is known because of its high dairy technology. The central geographic position of the Netherlands provided a perfect gateway to the rest of Europe. The European headquarters are located in Almere, next to our production facility, we have offices in six European Countries and Yakult is available in 13 countries across Europe.

Ready to apply?

Please send your cover letter and CV to Monique van der Hoek at Monique@werfselect.nl. or to Marja van Velzen at Marja@werfselect.nl.

Our recruitment partner WerfSelect is handling this process, as such, we respectfully request no further recruitment inquiries.

Yakult stands for diversity, so we don’t care where you were born, what you believe in and who you love. We are curious about your talent and how you can make a difference.